November 16, 2012
Filed under Search Engine Marketing
Today Search engines have become the core part of internet marketing. Let’s assume that you have recently migrated to California and need to find the best pizzas sold in Sacramento. Your first step inevitably would be to go to Google and search based on some keywords like ‘Best Pizza Sacramento’. Search engines use different algorithms and rules to provide the best results based on the search criteria. So, if you are a pizza manufacturer in Sacramento then you would need to optimize your website so that it appears in the top search results. This method is called the Search Engine Optimization.
What Are the Benefits of SEO?
Let’s assume you own a business and you need to explore fresh boundaries. You obviously need to have a website to market your business. If you tune your site to SEO then it will receive more user hits. What this means is that you will get more prospects for your product or services. Higher number of prospects would mean more conversion rate.
How do You Learn SEO Techniques and Implement It for Your Website?
Learning SEO techniques is not that difficult. You need to imbibe some important SEO tips and techniques to make your SEO experience rewarding and to help your business grow faster. First thing to remember is that SEO gives primary importance to the content of your website. Let’s assume that you have a business to sell different brands of mobile phones.
Obviously you are not the only one in this business space. So, unless your website has something really exclusive you won’t be able to impress the search engines and your market. The first thing that you need to do is to create high quality content covering all aspects in your domain. Do not copy any content else the search engines will simply overlook your website.
In the above example, your website would need to have comprehensive descriptions, high quality images, reviews and feedbacks on various mobile brands that you are planning to sell. You might also need to create high-quality videos on the features and usage of these brands.
Another important SEO learning is that you need to make it easy for search engines to locate your web pages. You would need to create a sitemap for your website. This will make indexing much faster and more efficient.
Authentic backlinking is vital for SEO, but what does it really mean?
Let’s take the same example of the mobile phone business. You have a webpage where you are marketing a brand that is quite popular among teenagers. Now, if you have multiple brands targeted for the same age-group then you can have the links of these brands on this webpage so that the users can check out other offerings that might interest them. The backlink serves as a bookmark for your other products. However, you need to ensure that these backlinks actually make sense. You just can’t have a backlink of a sports product on a webpage that markets mobile phones. If you do this then the search engines will reduce your website’s rank due to unethical backlinking.
If you are able to develop rapport with great personalities in your domain then you can request for a Guest post for your website. This will improve the credibility of your website in the eyes of the search engines.
If you adopt these steps then you will learn SEO and implement it for the growth of your business.
Imran Khan is CIO at Konoozi (located at Buffalo, New York) offering web design services, search engines optimization, content writing and online marketing.