2013-12-03T11:54:16Z http://www.konoozi.com/feed/atom/WordPress Imran Khan <![CDATA[Web Design and Development Trends for 2013]]> http://www.konoozi.com/?p=5087 2013-12-03T11:54:16Z 2013-07-15T19:51:41Z Internet marketing does not make sense without a website and therefore as much as there are very many avenues on the net for creating leads, it is important that you have a website. Just like any other field, there are different trends in web design. Therefore, to get sales from your site, it is important that you go with the latest trends on the internet.

The top trend in 2013 is that the website must be responsive. This means that the site has to be viewable in a number of mobile phones and smart phones. Many people have been found to browse more using their mobile devices and therefore if the site is not responsive you might be losing out on business.

Sites must also be designed considering the many devices available on the market today. Multi device designs ensure that the user experience is normal on all devices. As much as people avoid flash owing to better load speeds on HTML only sites, you still have to use flash on banners and ads in your website for internet marketing.
Your website must be leaner and faster and focused on performance so that you do not lose your visitors due to long waiting periods as the site loads. This year has also seen more campaign on open source design making it easier to develop and find resources for various needs.

Websites developed are now more modular designed. The current designs enable developers to structure the site better for different uses. Developers are now also involved more in the standards process in web design.

Making the sites easier to develop even for kids improves standards of learning in web design. There are also many other tools that developers and designers are now using to make their websites more appealing with very little hard coding involved.

With the modular design of sites, there is ease of putting more video content on the websites which visitors are seen to prefer nowadays especially with the increased internet speeds all over the world. Building personalities and storytelling also improves the quality if the site as internet marketing content has always been known to be king.
Many sites are now developed based on the idea of making profit for a certain company or organization or individual. It is one of the bases of Internet Marketing and sites are always developed to sell and help in advertising and convincing consumers.

Other major trends include better pages layout, interactive designs, including various apps on sites, ensuring that the site is scalable and hybrid designers working as a team with developers to come up with the best designers for the online visitors. Internet marketing can be fun if you follow the latest trends especially on the money site and many times you will find it easy to create leads through your website.

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Imran Khan <![CDATA[Facebook Likes Comes Along With So Many Advantages]]> http://www.konoozi.com/?p=5074 2013-09-26T02:40:11Z 2013-07-08T16:43:23Z Effective advertising the company’s products is a thing that every company owner requires among the most. There are a number of approaches this could be achieved, and there are much better techniques that to help you get a great deal out of it. The apparent factor is your earnings could effortlessly boost by communicating along with taking advantage of your very own supporter’s ideas concerning your services or product. To do this you need to concentrate on individuals that locate themselves as followers of product and services. For this all you need to do is purchase Facebook likes as Facebook is the most effective and free of cost way to market these items provided by both you and your firm.

Why Brand name Advertising and marketing is necessary

Dispersing the word concerning your maker is vital in the existing internet. Some state that the internet could be the new economic climate as you have the ability to connect to a great number of customers compared to an authentic offline business that will certainly offer just more popularity. The leading objective connected with clubs and even marketers is to establish a distinct area for their services in addition to options on the on-line globe of company that is better to their competitors. Whenever you try to do this the initial approach it could take several months and a long period of time to attain this objective. There is now a considerably simpler approach of acquiring popularity and will certainly offer your company the chances it requires. Just by purchase Facebook like and also releasing your products and services and making it aware to the public through your fan page can bring about a lot of difference.

Calling the Facebook likes swiftly

If it is the right time to market your firms like some brand-new products or solutions can promptly be promoted on Facebook. The most significant benefit of your brand-new procedure is to be able to get more and more Facebook like. When people grow followers they can adhere to a product quite easily. By doing this these marketers could instantaneously be upgraded and perhaps acquire your services instantaneously. These likes provide on-the-spot end products as you could talk to clients who have given likes as they help you improve your services.

Will follower really visit my fan page?

After purchasing likes on your fan pages, one of the greatest aspects that worries brand-new firms constantly is whether followers genuinely continue with fan pages or not. This truly relies on exactly what type of material you have actually obtained for marketing your solutions or items. Where exactly you are buying those likes and is the service provider really genuine or not. If you have more likes on your page then you can attract more and more likes as it does impact the views of others. What matters here is to simply catch the attention of the Facebook users with more likes you have.

Where to purchase Facebook likes?

The most important question that people ask today is where exactly to buy these Facebook likes. There are numerous social networks advertising solutions with Facebook advertising that is currently there to make your earnings. They have many plans to select from and astonishingly reliable. Now you can easily buy likes and fans for your business page and promote yourself in a better way buy improving the ranking of your web page. Being on Facebook is the best way to attract consumers and you can easily convert your likes into potential consumers. Check out the benefits of these likes and take benefit of it.

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Imran Khan <![CDATA[Build Your Brand: Web Design Ideas for Small Business Owners]]> http://www.konoozi.com/?p=5071 2013-09-26T02:29:41Z 2013-07-03T21:17:29Z If you want a successful small business today, it’s a given that you need an effective online presence. The challenge is putting together something that gets your message across, accurately reflects your product or service, yet still keep an eye on the bottom line.

Competing against brands with far bigger budgets is a tough proposition, but good web design can put your small business on the same footing – at a fraction of the cost.

The Balancing Act

Although there are benefits in designing and building your own website, it’s not always the best idea – for a number of reasons.

It’s likely that any spare time you have is better spent in developing your business rather than learning new technologies. You almost certainly don’t have the skills a webmaster possesses – and it’s not just about designing your internet presence, it’s about integrating social media, working on SEO and understanding the web’s rapid changes.

Nobody knows your business better than you, but there can be advantages in discussing things with a web professional. You have to balance the money you’ll spend against the expertise they would bring. When you’re putting “brand you” online, you need to be able to look at your business the way your prospective customer sees it. It’s not an easy trick when you are so intimately involved, but someone from outside has no preconceptions.

Is it entirely necessary? Well it used to be that if you wanted to look professional you had no choice but to employ a website designer. Now, with platforms like Joomla or WordPress it’s feasible to create a reasonable quality of site yourself. Whether it’s good enough in this highly competitive marketplace is a tough question. Then again, perhaps for a relatively modest investment you could employ someone to set up the framework, then hand it over to you for day-to-day operation and administration?

One Chance To Make A First Impression

There’s an old adage that you shouldn’t judge by first impressions – but of course everyone does. When someone visits your website you have just a few seconds to grab their attention or they’re gone – probably for good.

So clearly the right visual impact is vital. You simply cannot afford to appear amateurish. Free web hosts are definitely out. Even if budgetary constraints mean you have to do things yourself, you can still get pro hosting and your own domain name for a few dollars a month.

Second to how it looks is how it operates. Write down all the elements you think should be included. Is your message clear? Does your site make it easy for people to get the information they need? Is it clear how they can contact you? Do you need online ordering? Have you thought about incorporating social media? You need to ask yourself a lot of “what if” question – and find efficient ways to deliver the answers.

For your small business website design to be successful you need to forget the word “small”. You need great visual appeal, you need every aspect to function properly. It is possible to do it yourself, but the help of a design and marketing professional will often make the whole process quicker, giving you rapid return on your investment and a more profitable business going forward.

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Imran Khan <![CDATA[Guest Posting Made Really, Ridiculously Simple]]> http://www.konoozi.com/?p=5068 2013-09-26T02:30:15Z 2013-06-21T19:58:56Z Guest posting isn’t that easy. It requires outreach, really good content, follow ups and further interaction with the readers after you’ve published the post. This barrier to entry is good. It means that now, only the determined SEO specialist will win links and eventually, rankings.

However, it may seem that guest posting is too involved to even bother with. Getting a guest post published can indeed take some time and effort. But it doesn’t have to be complicated. Here are the steps that I follow when trying to win a guest post.

Finding the Blogs that Matter

It’s not that difficult to find guest posting opportunities. Kristi Hines wrote an excellent resource on how to find guest posting opportunities. There’s a ton of information on that page alone.

One key takeaway though is that you must filter the sites that you pitch to. Make sure that they are quality sites. You have limited time and you only want to win links from sites that will help you build your site’s authority. Tom Eders has fantastic advice on how to be selective in choosing guest posting prospects.

Topic Ideas That Blog Owners Love

Unless you come up with a really interesting topic idea, your pitch will be rejected. The blog owner wants quality posts. Quality posts are those that get read. Posts that get read must have headlines that are just screaming for attention.

It takes some time to become an expert in writing kick-ass headlines. But you can start with these tips from Copyblogger.

Creating Content so Compelling Your Readers Will Ask for More

Most of us are tired of hearing quality content. Of course we’re all trying to create quality content! Just what makes quality content?

Jon Morrow has an interesting take on what should be considered quality content. He says that your content must be so good that your reader will refuse to answer the phone or even look at the caller ID to see who’s calling. That’s quality content.

Don’t Lose Your Readers

Your work is not yet done after you publish your guest post. It is your job to be part of the conversation. Answer questions. Clarify the unclear. Direct them to more resources if needed. Reader engagement is your job.

Remember that guest posting in not just about winning backlinks to your site. It’s about building your reputation and starting a conversation.

Do you have questions about guest posting? Ask them in the comment section.

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Imran Khan <![CDATA[4 Considerations to Make Before Getting a Degree in Graphic Design]]> http://www.konoozi.com/?p=5061 2013-09-26T02:31:11Z 2013-03-21T23:48:13Z If you have an artistic flair, becoming a graphic designer may be a great career path. This growing field affords those with degrees the ability to work in a variety of areas or freelance from a home office environment. There are some essential things you should consider to guarantee you’ll be successful.

1. Get a Bachelor’s Degree and Major in Graphic Design

Whether you choose a conventional higher education venue or opt for an online degree, do obtain a bachelor’s degree and major in graphic design. For example, if you live in Florida, a Miami graphic design degree is possible with the many graphic design courses in Miami.

Because it’s possible to begin to build a freelance portfolio as you obtain your degree, ask the school how to ensure you are taking the required core and design courses while still affording you time to work on projects, enter graphic design contests and participate in local design events.

2. Be an Expert in Design Software and Programming

Today’s graphic designers are versed in a variety of design software like Adobe Illustrator and Flash, InDesign, Photoshop, Maya, QuarkXPress and After Effects. The more programs you master, the easier it will be for you to land jobs, especially if you’re employed in-house and are asked to work with many types of design software.

You’ll also need to learn web design programming like HTML, XHTML and CSS—these are often intertwined with graphic designers and the projects they tackle.

3. Create a Continuous Portfolio and Build Resource Tools

Even when you start out, take the time to place every piece of work you’ve designed into a portfolio and make it available online as well as in print. This is important whether you choose to freelance in Miami graphic design or choose to work in a corporate environment as clients and employers will want to view samples of your work. Include designs you created for personal growth as well as contest entries and be sure to include all paid work.

You’ll also need to build some resource tools you can use in projects such as fonts, artwork and templates you can use down the road. Utilize your instructors and classmates to find free and allowed resources and steer clear of any materials that have a copyright.

4. Know Who Is Hiring and How Much You’ll Make

According to the most recent Bureau of Labor Statistics, the average median salary for a graphic designer with a bachelor’s degree is $43,500. Job growth for this field is expected to increase by 13 percent between 2010 and 2020. One could realistically make more by climbing the ladder, building a great portfolio or managing a group of designers.

Once armed with your degree, you can expect to find jobs in the publishing and advertising arenas along with public relations. Many graphic designers choose to freelance and offer their services in a variety of industries—even designing floorplans, landscaping or vehicle graphics.

If a career in graphic design feels right to you, use these four tips and you’ll soon find your way to an exciting career with lots of opportunity.

]]> 0 Shiraz Ali http://www.konoozi.com <![CDATA[3 Reasons to Change Your Domain Name and One Reason to Keep It]]> http://www.konoozi.com/?p=5057 2013-09-26T02:31:45Z 2013-03-21T18:42:24Z

What’s in a name? Well, if it’s a domain a name, it’s how your visitors, customers, and vendors find you on the Internet. Many businesses just making a foray into the Internet find themselves wondering which domain they should choose to represent their brand. Even those that have an established web presence may have doubts about the web name they have chosen. Sometimes those doubts have you asking whether you should change your domain name?

Well that depends on a number of factors. Changing your web name is a lot like changing your business’s physical address. It’s a lot of work and you may lose long time customers when you make the move. So you need a really good reason to go through all of that. Here are just a few:

It’s Forgettable

If your visitors are to remember your website, they need a memorable address to point them to do that. Something long and complicated isn’t ideal. Neither is something someone might misspell. People aren’t going to go out of their way to find your website. There are some people who build their entire business on the fact that people misspell domain names. They buy a popular misspelling and set up ads on it. That’s all well and good for them but those are lost visitors your own website.

So if your brand’s name is BrandMe and you have the choice between brandme.com or brndme.com, choose the one that would be easier to remember. And by that token, buycheapbooks.com is better than scherbatskybooks.com.

It Doesn’t Represent Your Brand

Brands are living, breathing creatures that evolve over time. (Those that don’t, often find themselves left behind.) Sometimes you may find it necessary to change the name of your business or direction of its brand. If that happens, changing your domain name just makes good business sense for the future of your company. Consider forwarding your old domain to your new domain to avoid losing visitors that don’t move with you.

ABC Consulting probably got a lot of visitors at abcconsulting.com. But when it merged with XYZ Marketing and became Alphabet Inc, it should have changed its web address for the sake of continuity and future growth. Customers only familiar with Alphabet Inc will be confused why they’re being asked to go to abcconsulting.com or xyzmarketing.biz.

It’s Not a .Com

For most businesses, having a .com domain is the right choice. Some consumers are less savvy about the Internet and have trouble trusting .biz or other extensions. Even those that understand there are a number of domain extensions may look askance at anything other than a .com. Within many industries, you look a lot less professional or established with a .net or .mobi. extension.

Exceptions exist, of course. Some industries and products are better suited to something less traditional. Some of the country specific extensions lend themselves to some interesting web names.  For instance, Libya’s .ly extension has led to Bit.ly and other successful business domains.

And The One Reason You Shouldn’t. . .

is that it works.

Domain names serve one purpose–to tell your visitors where to go to find your content and products. If yours does that–even if it’s got one of the above problems–it’s working just fine. There’s no need to fix what isn’t broken.

If you do decide that changing your domain name is the right thing to do, don’t worry about the old one. You can always keep it and let it forward to your new one. A domain costs about $12 a year and having two for a little while shouldn’t break your business budget.

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Imran Khan <![CDATA[Now Get Your Favourite Web Fonts From The Online Font Sites]]> http://www.konoozi.com/?p=5054 2013-09-26T02:32:24Z 2013-03-19T12:54:51Z You might have heard it may times being told in various computer classes that the font is a very important aspect of your work. It defines the way the receiver will look at your work. Different font styles can be used to either gain attention for various purposes. We have all known the importance of fonts by various examples. We have seen that advertisements with different types of fonts can work magic. Most of the times, we see something big or in a bright colour we will think more of it and that is exactly what is wanted by the advertisements.

Most of the times, the name of the product will be given in a bright font and colour combinations which will really work well with the people. One may also use other types of formatting tools like bullets for mentioning the highlights of the products or the service. If there are many advantages or such aspects to be shown, we use the numbering formats. There are many such tools which were taught to us during the classes of advertising. But when it comes to the documents in PC and systems, the most important one to these are the fonts.

Fonts play an important role in gaining focus when one is sending a document via the email. Many of the fonts can be found online which have various characteristics.

  • Some are very round and take the round ends of the letters to a totally new dimension. Each letter will look cool and distinctive.
  • Many of the fonts follow the cyber pattern and give very digital image to the written data. They look like the digital notifications we get on our systems and are simply fun to use.
  • Other fonts can also help in coming up with various languages. The characters of the languages can not only be used for fun but also tend to be vital.

No wonder that the demand of the fonts is increasing with each day. Thankfully there are many such online sources from where you can download fonts. This will take care of your need for an attractive font for the documents. There is practically a very large database that you can surf for and find out the exact type of font which you want. Online sites can be the source of a lot of paid fonts which you can use. But the fact that you will have to pay for these will deter many users and that is why the option of free samples of fonts is also available.

Web fonts are now being developed by many firms online. Just search and you will find lots of links for free fonts online. These firms provide both paid as well as free fonts. Now you will not have to just use the same old fonts which are provided by default in your text formatting software. Just take the time to read the description of the fonts given so that you will get one which is actually useful for you.

These sites give you lots of free web fonts which can be used on any OS. Earlier the compatibility was a major issue as some fonts worked well on MAC while didn’t work so well on windows and vice versa. Now it is not so.

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Imran Khan <![CDATA[Graphic Designers! Software You Should Master for a Better Career]]> http://www.konoozi.com/?p=5050 2013-09-26T02:32:36Z 2013-03-14T20:45:02Z Graphic designers need impressive skills to get full-time or freelance jobs. Since everyone communicates via the Internet these days, designers need to know how to take their ideas from their sketchpads to the computer screen. These 4 pieces of software have become so important that it’s almost impossible to start a graphics design career without mastering them.

If You Don’t Know Photoshop, Look for a New Job

Trying to get a job in graphic design without a lot of experience using Photoshop is like trying to get a job at NASA without studying math.

Photoshop has a lot of features that make it a go-to for illustrators, photographers, and graphic designers. Some of the best features of the latest edition include:

  • An extensive filter gallery to alter the appearance of images
  • The ability to insert text along a pre-determined path or shape
  • Scrubbers that let you use the keyboard more than the mouse, making the software more efficient
  • 3D graphics that have extraordinary depth
  • Ability to share images quickly and easily

Inkscape is Great for Freehand Drawing

inkscape isn’t quite as popular as Photoshop, but it has tools that certain graphic designers love. It’s less likely that a potential employer will pass over your application just because you don’t list inkscape as a piece of software you have mastered. Knowing how to use it well, however, will put you ahead of other applicants.

Some of the best features of inkscape include:

  • A freehand pencil drawing tool so you can sketch your ideas and make illustrations on the screen
  • The option to add additional text scripts, including those that read from right to left
  • Fill and stroke functions with a gradient editor and dash strokes
  • The ability to group objects so they’re easier to move on the screen
  • Embedded bitmaps that let you make custom shapes

CorelDRAW Has Freehand Drawing With Tons of Features

Like Photoshop, CorelDRAW is one of those programs that employers expect all graphics designers to know. Corel makes several pieces of software that play important roles in graphics design. If you only have enough time and money to learn one, make it DRAW.

Some of the features that graphic designers love about CorelDRAW include:

  • Its huge palette covering all Pantone colors
  • A curve smoothness feature that makes it easy for the designer to adjust curves without drag
  • Freehand and Artistic Media tools that let designers draw their own objects or load pre-made objects
  • The perspective dropshadow feature that makes it easier to add shadows to images
  • Its compatibility with Photoshop formats

Google SketchUp: One of the Best 3D Graphics Programs

The great thing about Google Sketchup is that it lets graphic designers work in 3-dimensional spaces. If you’re getting an online masters degree – getarealdegree.com that involves any kind of design work, be it graphic design, electrical engineering, or computer development, this software can help you explain your ideas better.

In addition to its easy-to-use 3D graphical interface, Sketchup offers:

  • Quick object creation with specific measurements
  • Object grouping so you can turn individual items into a single object
  • A large color palette
  • The ability to turn objects on the screen so you can see all sides of 3D items
  • The option to rotate single objects for a design

Each of these graphic design programs have their advantages. What other software options would you recommend for graphic designers?

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Imran Khan <![CDATA[Online Marketing for Restaurants: 5 Website Design Tips]]> http://www.konoozi.com/?p=5042 2013-09-26T02:32:50Z 2013-03-01T16:40:35Z When people are seeking information, whether they want to make a purchase or find a new place to eat, the internet is the first place they turn to. No matter what type of business you have, a website is pretty much a necessity. Competition among restaurants can be stiff and you want potential customers to be able to find you. Just like an attractive storefront can draw people into your establishment, a well-designed website can pique that same interest.

Make Sure You Have a User-Friendly Mobile Version

As more and more people access the internet from their smart phones, a user-friendly mobile version of your site is more important than ever. There is a good chance that a good number of people looking online for a restaurant are not sitting at home on their laptops, but already out on the town and are seeking out a good place to go in their immediate area. Restaurants with a site easily read and navigated by phone will have an edge over the competition.

Make Sure Vital Basics about the Restaurant are Easily Visible

This may sound obvious, but something many restaurant websites are lacking. The most basic, vital information about your restaurant should be easily visible, preferably on every page of the site. Said information includes phone number, location and operating hours. Near the top of the site is an ideal location. You should use Google maps and make sure to have a text version of the address right next the map.

No PDF Menus

Many restaurant sites offer their menu for a PDF download, which is an easy way for the web designer to integrate this information, but can be a pain for the end user.  Furthermore, once the customer downloads it, they never have to visit your site again, and you do not want that.  PDF files can also slow down your site and impact your SEO efforts. Your site will be an important source of information for promotions, giveaways and other events that you hope will draw in new customers and keep your current ones coming back. Another important point….put the prices online. Give the customer all of the information they need to make a decision. Make sure your menu design looks as attractive and appealing as your regular menus do.

Keep Content Fresh

Google likes regularly updated websites. You may not think there is much you can do to keep a restaurant website constantly updated, but there are plenty of tactics.  Consider adding a blog to your site where you post at least once a week—there are countless topic ideas in the realm of food and cooking; if writing is not your strong suit, there are plenty of freelance writers who would be happy to provide content for you. Sites like Problogger.net offer job boards where you can post your specifications.  Make sure your specials, promotions and events are always added to your site.

Offer Online Reservations/Ordering

As we rely more and more on the internet, we are developing a preference for email and other forms of online communication over the good old telephone. If your restaurant takes reservations, consider taking them online—you must have a system in place that sends confirmation that the reservation was received. This can also give your business a boost as this method allows your customers to do this at any time day or night, at their convenience. If you provide take-out or delivery services, you should consider setting up an online ordering system—you can even set them up to take payment online as well.

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Imran Khan <![CDATA[5 Must: Essentials for your Website Development]]> http://www.konoozi.com/?p=5038 2013-09-26T02:33:00Z 2013-03-01T16:36:32Z A well-thought-of website makes all the difference as far as competition in the web market is concerned. Discerning developers understand this very well that’s why they get better projects. Fortunately, the ways to come up with a standout website are not a secret. Upon reading these 5 essential tips for website development, you will realize that all great website employed them in one clever way or another. Let’s get to them without further ado.

Concentrate on basic elements. Many website developers are guilty for mixing up important and unimportant website elements. It’s hard to be objective about what’s essential or not because all things that you put in to your website seems important. You can get out of this predicament, nonetheless, by sticking to the purpose of the site.

You can do this by employing the 80-20 canon.It basically means 80 per cent of the website value could be demonstrated by using just 20 per cent of its content. Its main advantage is not giving your visitors any reason to get distracted and go away. Fewer links to click means less reasons to go away from your page.

Get rid of what the site doesn’t need. This is the most direct approach to accomplish 80-20 and, it means not giving excuses for a visitor to leaveyour page. Avoid putting too much items in the sidebar such as widget or Meta details. These elements can make your page appear busier. Without them, nothing will distract your visitors.

Minimize page number. Fewer pages mean fewer territories to explore. If you feel that you don’t have much use for a particular page, you might as well remove it. Not only does it make your site look neat, it also makes it more coherent.If there’s one thing that too many pages do well, that’s confusing the readers about what to read first. Limit your pages and give a more pleasant experience to your readers. This is its greatest benefit.

Take advantage of the Fold. Studies found out that most people spend their time over the Fold. If you deliver information to your readers without requiring them to scroll down, you’re doing a great job. Your visitors will feel more comfortable because they can get your message without going down the page. If you can put all the important content and call-to-action tools above the Fold, your site will be more effective.

Use colours sparingly. A colourful website is a real eye-candy. Nevertheless, for your website to have its own identity, you must choose its colour scheme wisely. To do this, you can start with two or three colours. You can also use colours in the same shade. Using too many colours to make the site look better is wasted effort. That’s because the eyes get distracted easily if it sees too much.And, distraction is not pleasant. Limiting colour usage does not only make the site look slick, it also makes it appear smarter, and more professional.

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