March 22, 2013
Filed under Internet Marketing
According to a recent report from Randstad, the Netherland’s based multinational human resources consulting firm, by 2050 the United Kingdom can expect to face a shortfall in its workforce of around 3.1 million. The report is based on statistics compiled by Eurostat, the European Union’s statistical office.
Randstad’s analysis shows that in 2050 the UK’s population will be about 74.5 million and that a workforce of around 35.4 million will be required. However, with an aging population meaning only 60.5% of the people (or 45.1 million) will be available to work and assuming an employment rate matching the pre-downturn level of 71.6%, then only 32.3 million will be in work – a shortfall of 3.1 million.
The UK is already seeing shortages in many sectors and it is anticipated that in the future those in shortest supply will be teaching staff, with an expected shortfall of 127,500 by 2050. Construction workers and nursing staff are next on the list, both sectors expected to be over 60,000 short of requirements. Work-related migration is considered to be a major contributor to the problem.
From 2003 to 2007 the UK experienced a net inflow of skilled workers and saw a 13% increase in economic growth. Since 2007, however, the picture has changed. There has been a 16% rise in work-related emigration combined with a 24% fall in work-related immigration. This is the result of the economic downturn and the restrictions on skilled workers entering the country introduced in 2010.
The ageing population is also a major factor affecting availability for the work force. According to projections, by 2050 only 60.5% of the population will be of working age (between 16 and 65) compared with 66.4% today. The engineering industry clearly demonstrates this age problem as it faces massive retirement levels in the years to come. For example, by 2025 some 70% of the nuclear work force is expected to have retired, this at a time when EDF Energy has plans to invest £20 billion over the next 15 years in the generation of low-carbon nuclear energy.
According to Randstad’s UK CEO Mark Bull, these projections are conservative. They do, however, present a disturbing picture and show that if the necessary talent is not available in the domestic market, then British industry must look overseas. Mr Bull says that there is a wealth skilled professionals abroad, but attracting them to the UK and then obtaining work permits is proving a tough challenge for many potential employers. He points to the appointment of Canadian Mark Carney as Governor of the Bank of England as proof that sometimes the most suitable candidates for a post can be found overseas.
These projections appear to be grim. Forewarned, however, is forearmed. There is time for Britain to take steps to mitigate against the likelihood a future shortfall in labour.
My name is Richard Deeley and I am the global PR consultant for Randstad recruitment. The London jobs market is a major focus of priority in terms of research and understanding both client and candidate expectations.
March 1, 2013
Filed under Internet Marketing
When people are seeking information, whether they want to make a purchase or find a new place to eat, the internet is the first place they turn to. No matter what type of business you have, a website is pretty much a necessity. Competition among restaurants can be stiff and you want potential customers to be able to find you. Just like an attractive storefront can draw people into your establishment, a well-designed website can pique that same interest.
Make Sure You Have a User-Friendly Mobile Version
As more and more people access the internet from their smart phones, a user-friendly mobile version of your site is more important than ever. There is a good chance that a good number of people looking online for a restaurant are not sitting at home on their laptops, but already out on the town and are seeking out a good place to go in their immediate area. Restaurants with a site easily read and navigated by phone will have an edge over the competition.
Make Sure Vital Basics about the Restaurant are Easily Visible
This may sound obvious, but something many restaurant websites are lacking. The most basic, vital information about your restaurant should be easily visible, preferably on every page of the site. Said information includes phone number, location and operating hours. Near the top of the site is an ideal location. You should use Google maps and make sure to have a text version of the address right next the map.
No PDF Menus
Many restaurant sites offer their menu for a PDF download, which is an easy way for the web designer to integrate this information, but can be a pain for the end user. Furthermore, once the customer downloads it, they never have to visit your site again, and you do not want that. PDF files can also slow down your site and impact your SEO efforts. Your site will be an important source of information for promotions, giveaways and other events that you hope will draw in new customers and keep your current ones coming back. Another important point….put the prices online. Give the customer all of the information they need to make a decision. Make sure your menu design looks as attractive and appealing as your regular menus do.
Keep Content Fresh
Google likes regularly updated websites. You may not think there is much you can do to keep a restaurant website constantly updated, but there are plenty of tactics. Consider adding a blog to your site where you post at least once a week—there are countless topic ideas in the realm of food and cooking; if writing is not your strong suit, there are plenty of freelance writers who would be happy to provide content for you. Sites like Problogger.net offer job boards where you can post your specifications. Make sure your specials, promotions and events are always added to your site.
Offer Online Reservations/Ordering
As we rely more and more on the internet, we are developing a preference for email and other forms of online communication over the good old telephone. If your restaurant takes reservations, consider taking them online—you must have a system in place that sends confirmation that the reservation was received. This can also give your business a boost as this method allows your customers to do this at any time day or night, at their convenience. If you provide take-out or delivery services, you should consider setting up an online ordering system—you can even set them up to take payment online as well.
Kelli Cooper, writing for MenuShoppe, is a freelance writer who covers various restaurant topics, from how to design a menu to social media tips.
When running a website, it is important that you pay attention to your site’s SEO in order to gain traffic from the search engines. If you do not actively try to increase your website’s search engine rankings, it will be difficult for you to gain any visitors from the organic search result. Since SEO is so important, many webmaster prefer using WordPress as their content management system because it is so helpful in improving a website’s on-page SEO factors.
Having a URL structure that includes your target keywords is important when trying to rank on the first page the search results for specific terms. WordPress allows you to change your link structure to include these terms or any terms you want when creating a new page or blog post for your website. Having this type of flexibility that is very easy to manage is definitely an asset when it comes to improving your website’s search rankings. If you’re interested, there is a lot more details published on nPromote business website, New York based IM & SEO company.
Tags are another excellent SEO feature WordPress offers website owners. Through this feature, you are able to label each post you create for your website with certain keywords. These tags make it easy for people visiting your website to find general topics they are interested in, improving the user experience associated with your website. Also, tags make it possible for the search bots to quickly index all of your site’s content by providing additional internal links to any new content you post.
The code itself that is associated with WordPress is generally very clean and always up to date. With new versions of WordPress released all of the time, website owners do not have to worry about security flaws or other backend technical issues as long as they continually update the version of WordPress that they are running.
Perhaps the best reason to use WordPress as a content management system is the various plugins that are available for you to use on your website. Plugins help improve the functionality of a website without having to do the hard coding yourself. Two SEO plugins, Yoast SEO and All in One SEO Pack, are well known for their SEO advantages. By using one of these plugins with your website, you will ensure that each and every page of your website is optimized for the search engines, increasing your chances of receiving a first page ranking in the search results.
WordPress also makes it very easy to create categories for your website. Using the categories that you create will allow you to group content together on your website, making it easy for someone to find what they are looking for. Also, when creating a new category, you are able to alter the URL slug of the category to ensure an instance of your target keyword is included in that slug. By doing this, you will increase the number of instances of your target keywords on your website, which in turn will help improve your website’s rankings.
Image Optimization for SEO
WordPress makes it very easy to upload images into your posts using a drag and drop feature within the content editor. Also, when placing an image on your website, the image uploader provides you with the opportunity to add alt and title tags to optimize your images for the search engines. Including alt tags, title tags and descriptions for each image you place on your website gives you a chance to increase the amount of SEO friendly text on your site while also increasing the likelihood that each image will show up in the search results as well, which can drive additional traffic to your website.
WordPress is one of the best content management systems because it is so SEO friendly. The various SEO features associated with WordPress enable websites to gain an advantage over their competition that are not using this particular content management system.
February 28, 2013
Filed under Internet Marketing
When a company the size of Coca-Cola, accustomed to traditional marketing techniques, social media invades and becomes the first Fanpage on Facebook or when Pepsi, known for its legendary commercials during the Super Bowl, withdraws its budget on Youtube and creates the buzz, all other trademarks B2C quickly understand the value of integrating social media into their marketing strategies, especially those that cater to a population of young, constantly connected!
For B2B companies, this is another story! Apart from a few large technology companies such as Cisco, Oracle, Intel … or some dynamic and innovative startups such as Marketo and Hubspot … most companies are still asking a lot of questions and are not totally convinced of the effectiveness or the interest in their social media strategies.
According to a study published in the “Journal of behavior”  , social media will become an essential component in B2B strategies, especially in the technology industry as they help to answer three major trends in B2B marketing:
Trend # 1:
The role of marketing is the information processing  : During the last 10-15 years, B2B marketing has moved from a transactional approach to a relational approach, based on the information. We now speak of an informational marketing. The key to success of B2B marketing is to acquire the right information, analyze and deploy. Therefore, the most effective marketing strategies are those that make full use of technological tools including social media to develop and deploy information.
Trend # 2:
The customer relationship marketing becomes paramount in  : The customer relationship in the B2B industry is very complex. B2B companies face buyers always very skeptical and constantly threatened by the idea that their technology investment will quickly become obsolete. It is very common that buyers want to minimize the financial risk or be faithful to suppliers they know and with whom they used to work. In this industry, the risk factor is very high among both buyers and sellers, the concepts of trust, credibility and commitment are vital. Therefore, the development of relational and informational strategy based on a continuous flow of information, can reassure buyers and create a climate of trust and commitment between the two parties. However, how social media contribute to building a relationship of trust between B2B companies and their customers? Part of the answer is in the trend # 3!
Trend # 3:
“Market Driven” to “Market Driving” B2B marketing must drive the market rather than being driven by the market  . trend contradicts the ideas of 90 years  , according to which B2B marketing must generally be sensitive to changes in the market (Market driven), rather than trying to bring about change. This approach is absolutely inappropriate in the technology industry where innovation reigns. Indeed, technology companies can impose through their innovations and their expertise, as market standards. This concept of “Market Driving” is based on three dimensions:
- Value creation: the company focuses on innovation
- Change: The company positions itself as an initiator or catalyst for change
- Leadership: The company introduces trends and best practices to inspire actors of the industry and its ecosystem
Active participation in social media adds value to these three dimensions.
B2B marketing strategy social media can be creative value to the ecosystem, to the extent that the company can develop a context for information exchange and collaboration around new ideas and new trends. The main objective of any company wishing to deploy its B2B social media strategy is to define the scope of its expertise and position itself as a thought leader in its field.
Dizero is a writer who writes for buy Instagram likes – a website designed to help boost your Instagram likes and instagram profile artificially.
February 25, 2013
Filed under Social Media Marketing
Popular photo editing, and sharing them with friends – owners of iPhone, iPod touch, and devices on Android – released an update to the mobile client.
Instagram app allows open access to its tape photos of a certain number of people. Thus, the pictures may contain images of familiar people, places where they’ve been, and creative works of photographers from around the world. Before publishing pictures to share assumes the use of all kinds of effects.
The creators of Instagram introduced a new version of the application under the symbol 2.5, which was an updated interface. Thanks to the new composition of graphic designers, Instagram continues to improve the appearance of the program by implementing the “simplified and improved user interface.” Artists are able to maintain the overall concept of the program, but had not by large central button «Share» and improving the design and functionality of the tab structure.
Instagram 2.5 users can take advantage of a new section of unified search Explore, which allows you to search for people and photos by tags. The updated application was improved commenting pictures, and has a function of participants’ names Lookup service subscribed to by the user.
First time after purchase Instagram social network Facebook has been changing in the direction of convergence between the services. And so the first step was to feature Facebook-Likes in the client Instagram. Configure integration with social networks in the section Profile -> Sharing Settings> Facebook. Download Instagram 2.5 you can free from the App Store link below.
Download Instagram 2.5 for iPhone and iPod touch [ iTunes ]
If you are looking to buy Instagram follow, here is to buy. The prices are very reasonable.
February 25, 2013
Filed under Internet Marketing
Many webmasters have realized that Adsense generates a very sizeable source of advertising income after using a bluehost coupon. That is why the majority of them use it to chase higher paying keywords. They have lists that tells which keywords are higher paying and have already used different methods of identifying them. And still, after using these supposedly high paying keywords in their pages, the money they expected to suddenly fly into their pockets is not really coming in.
So what exactly are they doing wrong?
Having pages that use proper keywords is good, and is a a general must, but getting people to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to actually go to the pages with high paying keywords, you need to optimize your site navigation.
Just stop for a second and think about how people are using your site. After a visitor has arrived on a certain page, they will most likely click on another page that sounds interesting. They get there because other links to other pages are on the page they are viewing. This is site navigation. It is all about giving visitors the ability to move about your site, and also a good way to maximize your Adsense earnings.
Typical websites have links on each page. The way these links are worded is what grabs someone’s attention, and gets them to click on another one of the links that will take them to a different page of that site. Links that have free or download are oftentimes the links that grap the most attention.
This logic can also be used to driving more traffic to your high paying pages. There are a few sites that are getting lots of traffic from search engines, but are getting low earnings. The trick is to try and come up with cleverly labeled links that will get the visitors off of those pages and get them to go to the higher earning ones. This is a great way of turning low paying clicks into real dollars.
Now, before you begin to test if this same style will work for you, you need to have 2 things:
Something to track and compare higher earning pages you wish to drect your site traffic towards. (A good option is to select some of your frequently visited pages. This ensures fast results.)
Now, the next thing you must do is to think of some ways to get visitors to view a particular page and to try and click on the link that shall take them to the higher earning pages. Think of a catchy description for that link. Come up with a unique description for it aswell. Think of something that most people don’t generally see everyday. That will trigger their curiosity enough for them to click on the link to see what all the fuss is about.
Another good idea is to use graphics to grab your visitors’ attention. There isn’t a limitation to what you can do to make your link more noticeable. If you are after the success of your site, you will do everything you can just to achieve the goal. Just try and be creative. As far as Adsense advertisers care, there are no laws regarding what they write about. Just make sure you do not overlook the guidelines of the search engines.
Also feel free to check other popular websites to see their methods in work.
Now you have all the tips and tricks you need to get started. Be sure to try different things, and see what works for you.
February 22, 2013
Filed under Social Media Marketing
Are you using social media to expand your reach? Sites like Facebook, LinkedIn and Google Plus expand your presence fast. Commit to working each website daily and always use social media as a medium for communication. If you give freely on social websites you cannot help but to prosper mightily. Be a friend to become a friend. Share updates, make connections and bring value to the table on a daily basis to market your business effectively on social media websites. The key resides in giving more than you take. Give freely and receive easily on social networks.
Social media sites are merely channels through which you can make strong connections with individuals. They are not so much tools to make money online as meeting places. Social media is a big old party. Detach from business outcomes and old the intent to make friends with as many people from your niche as possible. You need not talk business to become friends with like-minded people. Make money with social media sites by keeping things personal. Imagine how you would connect with an individual offline. See how you have made friends in the past. I can almost guarantee that you did not talk business during your first conversation. You focused instead of things you had in common. If this worked offline it will work online.
Detach from Business Outcomes
This is the toughest aspect of social media marketing to put into practice. The first urge you possess is to slam everybody and their brother with your capture page or business link but this is the wrong way to do it. Who do you like hanging with at a party, the guy who presses a business card in your hand or the person who talks sports, or leisure? Of course the former guy looks like a tool and the latter guy is the life of the party. There is no difference with online entrepreneurs who use social media marketing. If you talk non-business activities you will become much more attractive to people in your target market.
Keep things casual. Talk about stuff other than business when you chat with folks. Prosper accordingly.
Share People’s Content to Become Popular
Most jump on sites like Facebook with the wrong mindset. They think only about self promotion while the popular, successful and smart entrepreneurs using social media aggressively share other people’s content on a daily basis. By sharing you are helping people generate web traffic. More than a few of your friends on social sites will be happy to return the kind act, retweeting your blog posts, Facebook sharing your videos and spreading the word about your business on LinkedIn and Google Plus.
This stunningly easy method helps you expand your presence using free marketing methods. You will find few techniques where you can leverage your presence as fast as when you simply promote other people on a daily basis. Be disciplined in maintaining this approach. Simply take the time to promote others before you promote yourself and you will effectively build powerful connections, strong friends and you will become uber popular on social media websites.
Show Up Daily
Showing up daily makes a firm impress on the minds of your target market prospects. So few people actually show up daily so you will appear to be all over the place each time you show up with a value packed blog post. Know why you want to use social media to prosper and you will have identified the motivator you need to succeed with your social media marketing campaign.
February 21, 2013
Filed under Search Engine Optimization
Selecting Search engine optimization website hosting for your site is an excellent decision! You’ll get superior website hosting through the best uptimes and cargo occasions available on the market and you’ll in addition have a website that’s fully enhanced to look greater within the search engines like Google.
However when you start searching at different Search engine optimization web hosting companies, you’ll first observe that they provide two differing types: on-page Search engine optimization hosting, and off-page Search engine optimization hosting. So what is the main difference between your two? To know that, you need to know a little about Search engine optimization practices.
Search engine optimization practices are the techniques and methods that online entrepreneurs and web-developers use to obtain certain websites to position greater within the search engines like Google. This obviously, brings more site visitors towards the site and eventually more profits for your website, and it is owner.
However these practices could be divided up into two different groups: on-page Search engine optimization practices and off-page Search engine optimization practices. It’s both of these differing types that Search engine optimization web hosting companies are mentioning to inside their different items. But simply what exactly are they?
On-page Search engine optimization website hosting describes any changes which are designed for the particular intent of Search engine optimization, which are created on the web page. Including using title tags, placing exterior and interior links inside the web pages around the business website, and placing key phrases and keywords and phrases inside the content. Although this may take a while and involves examining and researching key phrases, they’re not as work-intensive as off-page Search engine optimization practices.
Off-page website hosting describes any Search engine optimization practices which are incorporated to ensure that the web site are able to place greater within the search engines like Google, but they’re not really done around the actual website. Including items like creating different websites that may back-link towards the primary website guest blogging on other websites to link to the company website and leaving comments on other websites and blogs again to ensure that a back-link towards the primary website could be left together with the comment.
Obviously, finding other website owners and just asking if they’re thinking about a exchanging links is another kind of off-page Search engine optimization practice. However since the links must be placed on the page, it may be regarded as an on-page Search engine optimization practice.
On-pages web hostingcan take only a couple of days to some week to accomplish, whereas off-page Search engine optimization website hosting may take several weeks simply to implement. Typically when it’s a company website, online entrepreneurs usually have to be hired to accomplish these tasks as business proprietors simply do not have time to get it done themselves. However, Search engine optimization website hosting is a great alternative that may give smaller businesses particularly the internet marketing tools they require, without the cost of the entire IT team.
Whether you choose to just use on-page Search engine optimization website hosting, or only off-page website hosting can be you. It depends positioned on the length of time you’ve and just how much you are feeling comfortable handing off and away to an internet host. For individuals that feel it normally won’t have enough time for just about any from it, most Search engine optimization web hosting companies will offer you packages which include both on-page and off-page practices.
This is a Guest Post by Hursh Gupta. He is an internet geek and SEO Expert. He write about SEO at his blog http://www.quadspar.com
February 21, 2013
Filed under SEO Content Writing
Search engines are the key words in different elements of the page and use them to determine whether the page rank in the issuance of these keywords. Proper use of keywords will ensure that your page will get a code for the specific needs, but it does not guarantee that your page will rank well in the SERP. Popularity or authority of the site – this is an important point, which helps in the rankings.
Each page should have a good and correct set of keywords. It is not necessary to optimize a page for a large number of keywords, ie, more than 3-5 words. Thus, these keywords should be associated with the other words on the page.
Need to focus on good content in the first place, not to score a good keyword text to the detriment of the visitors. Natural use is essential, because the search engines see all the keywords and not necessarily that they are seen by visitors. Content leads to conversion and sales … so write good lyrics!
And yet …
How to effectively use keywords for SEO
1. Domain – If the domain contains the keyword – that’s fine. If not, it’s still okay. Make sure that the domain is registered for more than 10 years ago, and Google admits it is not a spam site, and is made for man. In fact, the date of registration of the domain – this is a common seo-myth!
2. Title / Title main page – Make sure that the home page except the name of the company / site has a few keywords describing your business.
3. Title / Title in other pages – each page should have a unique title that contains the keywords you have targeted the content of this page.
4. Subheadings H1-H6. This applies to html-markup. There are special tags h1, h2, h3 … h6, signifying the importance of a text selection. Search engines pay attention to it. It is important not to forget that moment when you make a page and keyword optimization on the page. For blogs: Use keywords in the post title, and avoid using tags h1, h2, h3 in the sidebar.
5. Emphasis – Select the keywords on the page in bold text, to pay attention to them. But do it so that it did not annoy visitors.
6. Alternative text and description in images – Alt tags and description. Use of images on the site are very important and useful. But do not forget to effectively use these images, complete the appropriate alt tags and description, including in them the key phrases. After all, it allows your CMS?
7. Internal links – If you mention in his writings the other pages of your site, make sure that you do the right link texts and prescribed titles (title) for them. For example:
<A href = “domain.com / myotherpage.html” title = “keyword”> More keywords </ a>
Avoid such as anchor text: “Next”, “Read the rest”, etc.
8. The first words in the text – The first words of your page or post should contain keywords relevant to the page content and on which you want to promote this page.
9. Top of the page – Search engines look page and analyze its contents down. So top of the page is the most important and should contain the most important content, and the bottom less important. If you have a column structure of the page, make sure that the html-code is designed so that the main content is higher than the rest of the contents, such as the sidebar.
10. Keyword density – How many keywords should be on the page? First of all, the most important natural content using keywords, so do not use more than 4-5 keywords on the page containing 250 + words.
If you have somewhere to put the external links to your site with the right keywords, then it’s fine! But this post about the use of keywords in and within the site.
Welcome any valid criticism in the comments. We all understand that the algorithms of search engines are constantly changing, and should not take the post as the truth at all times. However, using these tips, you can never do harm to your site and seo-optimization, by contrast, will only help. Just do not overdo it, and you get the opposite result!
February 21, 2013
Filed under Internet Marketing
One of the biggest challenges when it comes to online business, is to attract high volumes of traffic to your site. In this, it follows almost simultaneously, the need to maintain a balance between traffic and conversions.
Will not do you much to have tons of traffic to my site, then if visitors do not convert into subscribers or buyers.
In my company, we meet once a month to analyze the conversion rate of our major websites and discuss how to improve it based on traffic that arrives at the landing page of reference.
This small monthly meeting allows us to constantly monitor the performance of our landing page, and by paying attention right away if something is not working as it should or might work better.
You have a team of people who work with you, or is a ‘single player’, it is important to block the calendar for a couple of hours a month dedicated for this purpose only.
“Yes, but my website is full of pages … where do I start? It will take forever to analyze all of them … ”
If this is the question that you are blending in my head, do not worry, it’s easier than it sounds.
Working at the time on more than 10 websites, with an average of about 150 pages each. I certainly can not analyze every single page site.
Here’s how to organize the work on a practical level:
- Only a few pages are really crucial to the balance of your online business. Said according to the Pareto principle, 80% of your results come from 20% of your pages. Therefore focused only on those to begin with.
- Choose your top landing pages based on the volume of traffic that arrives from adwords campaigns, or by search engines, or social media, it does not matter.
- Filters with Google Analytics, the pages are found in the rate of rebound. What are the pages identified in step 2, those with a higher bounce rate?
- 3 pages arriving at the top of the list are the three pages that currently attract more visitors but at the same time lack of effectiveness and make you lose every day a large number of potential subscribers and customers.
- Open every single page and begins to analyze the potential causes (could be the content of the technical aspects or sign up as a link not working, or of structure and design).
- Wait a few days to assess the impact in terms of results.
Focus your attention on a few things and enjoy carefully selected results nothing short of extraordinary.
Adler Moris is the content writer and link builder of Ziffen Blog. He’s also working on optimizing his Youtube channel.