November 30, 2012
Filed under Graphic Design
Deciding between doing your own printing or outsourcing your documents can be difficult. Larger companies usually outsource their printing to professional printers for various reasons, but smaller companies tend to be wary of spending money on something that can be done with some paper and a reliable printer. While it may sometimes seem better to do your own printing, there are actually many benefits to working with a professional printing company.
Better Paper Stock
Paper is very important. Think about your business cards for a moment. If you hand someone a flimsy business card, then do you think you will be taken seriously? A company needs to use good stock for internal and external marketing. While there are some good paper stocks available for public use, the truth is that most conventional printers have a hard time using thicker paper.
If you want your printing to feel pleasing to the touch, then you need to work with a professional printing company.
All professional printing companies offer edge trimming. This is when the print “bleeds” off of the page and is cut at the edge so that there is no white border around the document. Many people expect to see this with business cards, brochures and flyers. This is only necessary if your image extends to the edge of your document.
While you can cut the paper yourself to achieve the same effect, it’s not going to look as professional. This requires a powerful cutter and patience. Not only that, but it can take hours if you have hundreds of sheets to cut.
You can probably print several dozen copies on your printer, but that isn’t going to cut it if you want to do all of your company’s printing on your own. You will have to use the printer all day and all night to get your printing done.
A professional printing company has a much higher output capacity. Printing several thousand copies is easy, and it should only take a day or so to complete. If you have a lot of printing, then you need a professional printing company. The company will have machines that are ready to tackle these larger jobs so that they can easily make all of the copies that you need.
The main reason why most small companies don’t outsource their printing is because they are worried about the cost. If you are just printing 100 copies, then it might cost less to do it yourself. If you are running a marketing campaign with thousands of flyers and brochures, then it is going to cost a lot less if you outsource the job.
Printing companies will give you bulk discounts when you print many copies, and you aren’t charged the wholesale price for paper and ink like you are at office supply stores. Most companies can slash their printing costs by about 10 to 30 percent by outsourcing their print production.
Perhaps the best reason to outsource your printing is because you won’t be frustrated. Printing your own documents can be difficult. You need to ensure that the file is right, test the prints and stand near the machine as it churns out copies. This can take hours. It only gets more frustrating if the printer repeatedly jams.
Outsourcing your printing means that someone else is dealing with it. You don’t have to do anything except receive the prints in the mail when they are finished.
If you print hundreds or thousands of copies a month, then you should start outsourcing your print production. A professional company will use better paper, the printing will cost less, you get professional finishing and the printing will cause much less stress. If you want to be taken seriously as a company, then you need a professional print company to make your business cards, flyers, brochures and other documents.
Imran Khan is CIO at Konoozi (located at Buffalo, New York) offering web design services, search engines optimization, content writing and online marketing.