A Great Tool By Google – Disavow Links

November 13, 2012
Filed under Internet Marketing, Search Engine Optimization

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Let’s face it – even though paying for links and posting badly written or spun articles on submission sites is not a very good idea, many people do it. Now, most of the people who engage in this kind of activity at some point in time realize that this is not something they should have done. In most cases, these bad links can be manually removed, but there are cases in which the links cannot be removed as they weren’t created by you. Yes, Google will most commonly realize that these links should be banned, but what happens is situations when there are some links out there you would like removed, but you simply cannot do it?

Use Disavow Links

Since October 16, 2012, Google has made another great tool available for people who might need it. The Disavow Links tool is very handy indeed, and we will here talk about it, as well as about the reasons for using this tool, and how to use it properly.

Who Should Use Disavow Links?

Many people will jump at the chance to use any new tool that Google creates, but the fact that is that most of these handy tools will not be used by the majority of people. The Disavow Links has been created for the real power users; the people who take their SEO efforts very seriously, and for the people who want to make everything about their SEO efforts just perfect. However, even Google says that you should first try to do everything you can to take down the link without ever using this tool, and use the Disavow Link tool only when you cannot do this.

When to Consider Using Disavow Links?

Google has made it clear that this tool was created for power users, meaning that not that many people will have the need to use it regularly. However, this isn’t to say that you will never have the need to use Google’s Disavow Links tool. Therefore, if there are some spammy links to your site that you would like to disavow, you can do this with this tool.

What Exactly Is the Disavow Links Tool?

What this tool does is that it allows you to list the links leading to your site, and Google will basically ignore this link, which makes these links absolutely insignificant – as if they were not there. It is very important to say that this tool is very easy to use, as well as effective. However, you should be aware that it will take up to a week in order for Google to actually start ignoring these links. Also, you can always change your mind and un-disavow any links you have previously disavowed, but Google warns that this will take more time than it takes to disavow them the first time you decide to do it.

Should You Use This Tool?

The question is not should you, but why wouldn’t you? It is practical, it is effective, and it will help you improve your rankings.


Imran Khan

Imran Khan is CIO at Konoozi (located at Buffalo, New York) offering web design services, search engines optimization, content writing and online marketing.


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